8 Stops, 8 States, Endless Holiday Spirit

We’re hitting the road.

This year, we’re celebrating the centennial of Route 66 with a journey down America’s most iconic highway, one state, one ornament, and one unforgettable stop at a time.

Our adventure begins in Chicago, the historic starting point of U.S. Route 66 and the first mile of a road trip filled with nostalgia, discovery, and holiday magic.

Over the next eight weeks, we’ll travel the legendary route through eight states, spotlighting special retailers along the way and featuring ornaments inspired by the places, culture, and landmarks that make each stop memorable.

What to Expect on the Journey

Each week in your inbox, you’ll receive:

• A new Route 66 destination featuring one of the eight states along the route
• A featured ornament inspired by that stop’s character and charm
• Retailer highlights from communities along the Mother Road

The road behind us will grow longer each week, while the road ahead remains a mystery until the next stop.

First Stop: Illinois

Every great road trip starts with anticipation, and ours starts where Route 66 began.

From the energy of Chicago to the classic diners, neon signs, and open-road spirit that defined generations of travel, Illinois sets the tone for everything to come.

Our first featured ornament marks the start of the journey and the excitement of setting off toward adventure.

Why Route 66 Still Matters

For 100 years, Route 66 has represented freedom, exploration, family vacations, roadside attractions, and unforgettable memories.

It’s more than a highway, it’s a symbol of Americana, tradition, and the joy of discovering something new around every bend.

That same spirit lives in every ornament we create: stories worth sharing, places worth remembering, and moments worth celebrating.

Follow the Road With Us

This is just the beginning.

Over the coming weeks, we’ll continue westward through the heart of America, sharing ornaments, retailers, and state-by-state inspiration all along the route.

Buckle up, there’s a lot more to discover down the road.