Peter Rabbit Collection

The Tale of Peter Rabbit first appeared in a picture letter written in 1893 by Beatrix Potter for a young family friend and it was published as a book in 1902 by Frederick Warne. Twenty-two other beautifully illustrated books followed; introducing a host of unforgettable characters such as Benjamin Bunny™, Squirrel Nutkin™, Jemima Puddle-Duck™, Mr. Jeremy Fisher™ and many
others, all drawn from real animals.

The Peter Rabbit brand is inspired by a simpler version of childhood, full of adventure and outdoor play. Tapping into an innate desire for exploration, the brand is a call to activate young imaginations, championing curiosity, camaraderie and discovery.